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Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad

Javier Velázquez, sobre las sinergias entre el mobile y los medios tradicionales

Mobile o cómo hacer marketing a base de momentos

What is the meaning it has nowadays?