The Sonata platform, developed by TAPTAP, is the first platform which allows advertisers to plan, activate and measure physical and digital attribution of campaigns in real time
Through the agreement reached between TAPTAP and AppNexus, Sonata, the global marketing platform developed by TAPTAP, adds AppNexus’ as the new source of premium advertising inventory. Sonata had a number of major ad exchanges such as MoPub, Rubicon, Flurry, Smaato, Smart AdServer, Inneractive, Axonix, OpenX, DoubleClick and Fyber among many other regional SSPs. AppNexus provides Sonata with global premium advertising impressions in video and display formats, connecting advertisers and agencies with billions of advertising impressions available in real time.
Remi Boudard, Head of Sales for Spain at AppNexus explains, “The global digital market has been facing fragmentation problems and inventory quality concerns. From AppNexus Spain we have managed to create a scalable and independent Marketplace, especially thanks to a direct and transparent relationship with the most premium content creators. At the same time, we want to connect these publishers with the main multichannel buyers. The partnership with TAPTAP was obvious since they have been pioneers in programmatic buying, a sales channel poised to grow even more.”
The integration of large ad exchanges together with third party prebid and postbid viewability certifiers allows Sonata to offer advertisers the possibility of creating quality digital advertising campaigns.
According to Álvaro del Castillo, Founder and CEO of TAPTAP, “AppNexus is a major supplier of inventory globally that together with the viewability and brand safety pre bid certification that Sonata provides gives us a much larger pool of premium inventory to fish from.”
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