London, 25th June 2024
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.
With an established presence in Spain, Italy, UK, LATAM, and Africa, Taptap plans to build on its strong growth and accelerate expansion in Europe. League-M is one of the largest independent marketing specialists based in Germany, representing global leaders in in-game networks, community & streaming platforms, DOOH providers, and location-based marketing services. This alliance will help grow Taptap´s location powered omnichannel planning, activation and measurement solutions in the DACH region.
"Taptap is entering the next growth phase in Europe, and we are looking forward to working with League-M to expand our business in the DACH region, especially in Germany. Our unique area-based approach helps advertisers scale their omnichannel campaigns without the need for cookies or individual identifiers," said Álvaro Mayol, General Manager, Taptap Digital. He added "Hundreds of our customers around the world have recognized the benefits of using location data to unify on and offline data points to develop smarter strategies. We are very pleased to have partnered with League-M as our strategic marketer in the DACH region, who can now access our global omnichannel capabilities and offer their clients and agency partners location-based marketing solutions."
Florian Lormes, Co-Founder at League-M added “With international partners like Taptap in highly relevant areas, we can offer advertisers customised and innovative advertising opportunities as well as effective access to relevant target groups.”
"Germany is an incredibly strong and strategic market," added Nigel Clarkson, Global CRO at Taptap Digital, "and we are excited to work with the League-M team to introduce our location-based, cookie-free advertising solutions. The team's experience and expertise in the DACH region impressed us during our selection process, and we are looking forward to a successful partnership."
About Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies.
Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile.
Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa.
About League-M Europe
League-M Europe was founded in 2019 by Pia Kniprath, Gunnar Obermeier, and Florian Lormes and works both exclusively and in close partnership with globally leading In-Game Networks, Community & Streaming Platforms, DOOH providers, and location-based marketing services.
The mission: To provide clients and agencies with easy access to exciting and hard-to-reach target groups across media. Thus, League-M is one of the largest independent marketing specialists based in Germany with an attractive client portfolio and innovative advertising opportunities: "The independent League of global inventory & audiences."
