London, UK, 4th November 2024
Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Marino Cipolletta as VP Business Development Italy. Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy
With over 20 years of industry experience, Marino Cipolletta brings extensive commercial adtech experience having also held senior roles at TripleLift, Facebook, Oath and Millennial Media.
“I am very excited to join the Taptap Digital team. Their area-based marketing approach is a real game changer and offers marketers a future-proof way to plan, activate and measure their programmatic campaigns at scale whilst protecting privacy,” said Marino Cipolletta, VP Business Development Italy at Taptap Digital. “I look forward to bringing this unique solution to more advertisers in Italy and helping them benefit from putting location at the heart of their strategies.”
The new leadership role was created to fulfill the increasing demand from agencies and advertisers for area-based omnichannel marketing powered by location intelligence across Italy. Recent expansion into Germany, Austria, Switzerland and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in UK, Spain, LATAM and Africa.
“Marino has an excellent pedigree in both the international and Italian markets, and we are excited for him to lead our ongoing expansion in Italy, alongside our existing team,” added Nigel Clarkson, Global Chief Revenue Officer, Taptap Digital. “We are a truly omni-channel platform, and are proudly able to offer unique solutions to Italian clients across all online/mobile channels, DOOH, TV and audio. We believe that our cookieless and future-facing technology will continue to be an exciting proposition for Italian agencies and clients, and look forward to working alongside Marino to grow our partnerships in that amazing market.”
Álvaro Mayol, Partner & Global General Manager at Taptap Digital, added that "We’re thrilled to welcome Marino as our new VP of Sales for Italy at Taptap Digital. Marino's expertise and strategic vision align perfectly with our mission as we continue to strengthen our presence in key growth markets like the UK, Italy and Brasil. We see incredible potential in the Italian market and are committed to bringing unparalleled value through our advanced omnichannel solutions. With a deep understanding of local consumer behavior and trends, Taptap Digital aims to empower Italian brands and agencies to reach their audiences more effectively, delivering targeted, data-driven strategies that enhance customer engagement and drive growth. Marino’s appointment reflects our dedication to this market, ensuring we provide tailored solutions that resonate locally while leveraging our global expertise."
About Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies.
Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile.
Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa.
