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In our last blog, “Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas” we dove into the first two parts of our 4-phase area-based marketing approach. The first phase is Audience, where we define and discover your ideal audience using 100s of on and offline georeferenced datasets which is then followed by phase 2 Area, where we select focus areas using affinity levels to identify where your ideal customers are concentrated. Now, in this second instalment, we will explore the next two phases of Media and Moments and how they can help deliver a more efficient and effective CTV campaign.

Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users