Madrid, 18th March 2025
Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, today announces the appointment of Dom Woolfe who joins in the newly created role of Vice President Sales and Country Lead, UK. Woolfe joins from ad tech firm EXTE where he was Managing Director UK and has previously held leadership roles at Azerion and Collective. He will lead and accelerate UK operations to further support growth of Taptap’s advertiser and agency customers.
“We’re excited to welcome Dom to Taptap Digital as he joins our team to strengthen our efforts in the UK market,” said Álvaro Mayol, Partner & Global General Manager at Taptap Digital. “As we continue to grow and establish ourselves in this key region, Dom will be leading our fast-growing and consolidating UK team, driving our expansion and impact. The UK remains a strategic focal point in our global international growth plan, and we are committed to providing top-tier, area-based omnichannel solutions tailored for brands and agencies. With Dom’s leadership, expertise, and dedication, we look forward to accelerating our growth, delivering innovative strategies, and creating exceptional value in this dynamic and evolving market.”
“I am absolutely delighted to be joining Taptap Digital. They’re completely redefining how brands connect with audiences through smart, data driven solutions powered by location intelligence,” added Dom Woolfe, Vice President Sales and Country Lead, UK. “Taptap's ability to use location to unify data and deliver truly omnichannel campaigns aligns perfectly with what today's brands need to succeed in a privacy-first world. Additionally, we also have a really sophisticated and future-facing contextual offering that unlike traditional static based approaches enables brands to deliver far more dynamic, relevant and impactful experiences.”
The newly created role will fulfil increasing demand from agencies and advertisers for a geocontextual solution that unifies fragmented data and siloed media to deliver truly integrated omnichannel programmatic strategies. Recent expansion into Germany, Austria, Switzerland and Ireland has seen the company establish a strong foothold in Western Europe, broadening out established business in Italy, Spain, LATAM and Africa.
Woolfe’s appointment follows the recent appointment of Victor Fenes in the newly created role of Global Product Marketing Lead. Both London-based, Fenes brings a wealth of adtech experience having held senior product marketing roles at Verve, Group M and Dunnhunby.
About Taptap
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies.
Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa.
