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Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.
Barceló Hotel Group, the Spanish multinational travel and luxury hotel company, combines geospatial intelligence with their first party data for its “DOOH New York” campaign, aimed at driving travel to the Caribbean.
Taptap ofrece su visión del estado actual del ecommerce en España y la importancia de una estrategia omnicanal alineada con el contexto del consumidor
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire.
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
Data is king so, if it cannot be measured, it didn’t happened
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
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