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Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.

Quick, easy and comfortable

This innovative platform allows businesses to have an accessible advertising channel that is simple and measurable to reach a large number of clients through their smartphones

Topics: “Current state of retail sales in Spain” & “Key processes for the leap from Off to On” and “Obstacles and advantages to eCommerce”

Introducing Sonata Retail

Presenting our new platform designed to drive clients from mobile to the physical business