Latest

Major publishing groups are aware of a transition being observed within the journalism sector: the shift from paper to pixel. Today’s written media are under a great deal of pressure due to declining readership and a marked drop in advertising investment. Meanwhile, digital media – mobile media in particular – are experiencing a major readership boom with ever greater investment by advertisers.

Do you have a completely thought out solution for mobile phones to serve campaigns using this medium? Or is it just a quick fix?

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.

Quick, easy and comfortable

It’s about concentrating the media around its natural nexus, the user

Javier Ormazábal, Platform Sales Director of TAPTAP

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo