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featured |
Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog
Demand More from Your Contextual Advertising

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Blog
Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases.

Blog
How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

News
Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

featured |
Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog
Smartphones and tablets, the casual consoles

The mobile phone is a shopping medium that is characterized by spontaneity of purchases, with 81% purchases being spontaneous vs 19% planned

Blog
Mobile as an advertising medium

Distances have become shorter and staying connected is a necessity

Blog
The education sector and the smartphone: a lesson learnt

Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Blog
A smartphone is the best shopping center in the world

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

featured |
News
Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

News
Sonata launches global battle for hyperlocal mobile marketing

Act global, think local

News
Our #MWC15

"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"

News
Interview with Diana Sánchez (Sales Manager TAPTAP Spain)

Her vision for 2015

News
IV Mobile Advertising study TAPTAP: Location is the new cookie

The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising

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