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Spanish smartphone user numbers have grown exponentially, with the country’s mobile penetration reaching the highest level across all of Europe – 66% - according to the latest figures from 2013. The educational profile of these users reveals that 48% have a university degree, according to Google’s Our Mobile Planet study. In addition, 29% have a Bachelor’s degree while 12% are

Thanks to its easy accessibility, the smartphone allows the purchase of all kinds of products at any time and from a large majority of shops

It is a safe bet to ensure that the industry continues enjoying excellent health

sometimes the simplest starting point is the one you forget most quickly

85% of agencies and advertisers feel that the investment in mobile is still less than what it should be

For the third year in a row TAPTAP will be attending OMExpo in Madrid

Last week we repeated our experience as exhibitors at the Mobile World Congress in Barcelona...

For the second year in a row, TAPATP will be attending the Mobile World Congress (MWC) in Barcelona