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Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain
The wheels of the Second Screen continue to roll as it advances towards a new multiscreen world
The long awaited NFC has finally been integrated into the iPhone, this is the moment when finally the way in which payments are made will change
Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization
Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.
Álvaro del Castillo presenta los beneficios de los datos de localización móvil
TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time
Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura
Q&A with Álvaro Mayol, TAPTAP's CTO
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