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Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Everything happens somewhere and this is particularly true when it comes to purchases.

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

Taptap Digital is now up and running in the United Kingdom

Álvaro Rodríguez

The way in which digital media is bought and sold has changed dramatically in recent years