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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns

Blog

A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

News

Datos de primera parte y desaparición de cookies: nuestra visión en la Revista Anuncios

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Blog

Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Blog

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Blog

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?