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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

TAPTAP partners with Integral Ad Science for viewability measurement and protection from ad fraud

Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud

Press Releases

Mindshare and Taptap develop a new mobile out-of-home (MOOH) experience for Universal Pictures

Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures

Case Study

Beefeater achieves video immersion with mobile users together with Mediacom and TAPTAP

Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater

News

Tenemos infinidad de datos, la pregunta es qué hacer con ellos

La visión de Álvaro del Castillo, CEO de TAPTAP

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Blog

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Blog

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?