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Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy
The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message
TAPTAP and AppNexus have reached an agreement for the integration of premium display and video advertising inventory on the Sonata platform
El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo
Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad
Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.
Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.
Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.
Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Act global, think local
"Where a user is says a lot about who they are, this is something that is going to completely change the way we divide the audience for advertising"
Her vision for 2015
The weather, traffic, geographic cookie… more information, which is the most widely appreciated value in modern advertising
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