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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

Case Study

Mercedes-Benz, along with LatinBrands and TAPTAP, develop the first 360º Geo Mobile experience for the automobile company

The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200

Press Releases

Fondo MIVIVIENDA, el primer asistente al TAP2Academy Perú

TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Mediabridge announces partnership with Taptap Digital to offer location-based omnichannel solutions

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Blog

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, an area-based omnichannel marketing platform that helps brands to discover who and where their ideal customers are and how best to reach them, announces the expansion of their business into Germany, Austria and Switzerland selecting League-M Europe as its strategic sales partner.

Blog

Taptap Digital joins the Mastercard Partner Network to enhance its area-based marketing offering

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

Blog

How area-based marketing is reimagining CTV

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?