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Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog
Demand More from Your Contextual Advertising

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Blog
Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases.

Blog
How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

News
Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

featured |
Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog
GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog
Are marketers squandering the beacon opportunity with too many offers?

Blog
United Airlines tests beacons to navigate travelers at the airport

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Blog
Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

featured |
News
Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

News
Unstoppable in Peru

The digital marketing multinational, TAPTAP, continues its growth in the Peruvian advertising market

News
How and when do you consume? Mobile-centric, streamlining the energy sector

Knowing the needs of consumers and impacting them at the right time with the right message is the unfinished business for many advertisers

News
El mundial se vive con TAPTAP Colombia

TAPTAP Colombia, con el objetivo de vivir la pasión por el deporte y prepararnos para la emoción del Mundial de Fútbol que se celebra estos días en Rusia, ha organizado el Primer Mundialito de Fútbol del sector

News
Recipes for a new ad ecosystem

From mobile first to mobile centric

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