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Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

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Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases.

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How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

featured |

Blog

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

Are marketers squandering the beacon opportunity with too many offers?

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United Airlines tests beacons to navigate travelers at the airport

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Blog

Mercedes, BMW and Audi acquire Here but will other automakers play along?

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

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News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

News

Any ‘off’ media is intended to go hand-in-hand with mobile media

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

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Omnichannel Intelligence focused on the user

An interview with ‍Álvaro Mayol and Javier Velázquez

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TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

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Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

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