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Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy
The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message
TAPTAP and AppNexus have reached an agreement for the integration of premium display and video advertising inventory on the Sonata platform
El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo
Esta mañana ha tenido lugar en la sede de la IAB Spain la reunión de las compañías que participarán en el III Foro Mobile y que organiza La Publicidad
Apple said yesterday that it sold 47.5 million iPhones in the its fiscal third quarter, representing 35 percent year-over-year growth
The future of messaging apps is about content
One of the biggest impacts that the Apple Watch and wearables, in general, will have, predictably, is on the advertising industry
Interview with Lara Mehanna
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
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