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featured |
Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

News
TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

Press Releases
Zeotap integrated with TAPTAP in LATAM, launches new deterministic, high quality data to the continent

Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil

News
Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

Case Study
The premiere of Ant-Man in Colombia leaps from the outer circuit to smartphones (MOOH)

Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide

featured |
Blog
Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog
A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

Blog
Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

Blog
Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

Blog
Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

featured |
News
Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

News
Location Intelligence une al mundo del marketing con el de la publicidad, Álvaro del Castillo, TAPTAP

Entrevista con el CEO de TAPTAP durante el I-COM Global 2019

News
The Artificial Intelligence revolution in the advertising ecosystem

Artificial Intelligence (AI) and Machine Learning (ML) have begun appearing on the cover and trending in almost all magazines, blogs and technological articles, taking off as the fashionable concept in the digital world where technological evolution is exponential

News
TAPTAP, winner of the 4th Edition of the Awards for Programmatic Advertising

The newspaper La Publicidad has recognized TAPTAP for the data driven branding strategy carried out along with Carat for Pandora

News
Advertising Technology at the Service of the Advertiser

Q&A with Javier Ormazabal, Country Manager of Taptap Mexico

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