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A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

In a potentially significant jump forward for the use of beacons by air travelers, United Airlines is beta testing the technology at Newark Liberty Int’l Airport to make it easier for customers to find their way around the complex

Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP