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Taptap Digital hires Marino Cipolletta as VP Business Development to drive growth in the Italian market

Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy

Blog

The take-off of the airlines in mobile marketing

The travel category is in third place in terms of investment volumein mobile marketing, behind self-propulsion and finance. A position which comes as no surprise to anyone since we are talking about one of the areas which has been transformed the most by the digital era.

Blog

Press in the smartphone age

Quick, easy and comfortable

Blog

Retail & Mobile: new best friends

Out of the 1,200 million smartphones in the world, 700 million feature GPS

Blog

Mobile combines with everything, 5 examples of "Cross Media" campagins

Can creativity potentiate how a brand is remembered?

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Blog

Taptap Digital hires Marino Cipolletta as VP Business Development to drive growth in the Italian market

Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy

Blog

Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

Blog

Mobile experience is key as messaging apps evolve into mini-platforms

Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?

Blog

GeoMinds: How do you build a winning engagement strategy?

A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant

Blog

Are marketers squandering the beacon opportunity with too many offers?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

News

LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

News

Welcome to the new reporting dashboard in the Sonata Platform!

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

News

Taptap acquires Tyrceo Data Solutions, merging first-to-market martech and adtech in a single ecosystem

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

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