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Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy
La visión de Álvaro del Castillo, CEO de TAPTAP
TAPTAP and Zeotap have signed an agreement to include premium and anonymous data into the Sonata platform
La Vanguardia, Mundo Deportivo, Axel Springer, Aunia y más
Ad blocking seemed to be the dominant topic of conversation — on panels and off — this past week at Advertising Week
¿Qué significa cada uno ahora mismo?
Do we need to slow down and think more strategically and creatively to launch engaging mobile programmatic experiences?
A winning engagement strategy — platform agnostic — boils down to two things: context and content, the two pillars of what makes advertising effective by making it relevant
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
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