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Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Press Releases

Clear Channel Outdoor & TAPTAP build the largest omnichannel marketing platform in Latin America, digitalizing Out of Home audiences through Smartphones

Through its proprietary LQI technology, TAPTAP’s Sonata Out-of-Home solution leverages quality location and context signals to geoprofile and geo-retarget audiences based on outdoor presence and outdoor advertiser inventory

Press Releases

Technology Multinational and Mobile Advertising Leader TAPTAP Consolidates its Presence in Peru

TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office

Press Releases

Already more than 100 advertising professionals have participated in TAPTAP's TAP2Academy

TAPTAP's initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies

Press Releases

Heinz “brings us to the garden”, and OMD and TAPTAP put it in the smartphone

The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser's message

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Blog

Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home.

Blog

Taptap Digital and VIOOH finalize integration, putting the power of geospatial intelligence behind extensive DOOH supply

We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns

Blog

A case for smarter out of home thanks to geospatial intelligence & new DSP features

What if we could build on this data for more informed decision making?

Blog

Introducing the new look and logo from Taptap

‍After 11 years with the same logo since day one, it was time for a change!

Blog

Premium, Viewability y Brand Safety

¿Qué significa cada uno ahora mismo?

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News

Taptap recognized in Gartner report, Emerging Technologies

Emergence Cycle for NLP Intelligent Applications and Text Analytics research report

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

News

LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

News

Welcome to the new reporting dashboard in the Sonata Platform!

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

News

Taptap acquires Tyrceo Data Solutions, merging first-to-market martech and adtech in a single ecosystem

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

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