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Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets
Data is king so, if it cannot be measured, it didn’t happened
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.
Taptap Digital is now up and running in the United Kingdom
Álvaro Rodríguez
The way in which digital media is bought and sold has changed dramatically in recent years
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