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Data is king so, if it cannot be measured, it didn’t happened

Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay

Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.

Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.

It’s about concentrating the media around its natural nexus, the user

Javier Ormazábal, Platform Sales Director of TAPTAP

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo