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Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

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From Trafficker to Data Analyst

If you are not a part of the digital marketing world, then you most likely will not know what I mean when I say that I am a “trafficker”

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Is it the data or the question?

To what extent does the location data quality affect?

Blog

IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Blog

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

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Taptap Digital hires Olivia Adams and Robert Morrison as Sales Directors to drive growth in the UK

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

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Use of CSS Frameworks: Positive and negative aspects

Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities through HTML5 + CSS3 and JavaScript

Blog

Everything you should know before your first mobile advertising campaign

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Mobilize in order to monetize

Every online business MUST take the leap into mobile

Blog

Data, data, data

During the last years the term ‘Big Data’ has been everywhere, do you know that the so-called ‘data era’ is really a thing?

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News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

News

Taptap integrates with Hivestack

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

News

LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology‍

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

News

Welcome to the new reporting dashboard in the Sonata Platform!

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

News

Taptap acquires Tyrceo Data Solutions, merging first-to-market martech and adtech in a single ecosystem

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP

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