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Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.
Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.
Everything happens somewhere and this is particularly true when it comes to purchases.
Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.
Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.
Data is king so, if it cannot be measured, it didn’t happened
Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.
Álvaro del Castillo presenta los beneficios de los datos de localización móvil
TAPTAP Networks, a leading company in the advertising ecosystem, has managed to establish cross-media strategies that, analyzing the context, impact the right user, with the right message, at the right time
Esta empresa española de tecnología publicitaria nace con el objetivo de permitir a las principales marcas anunciar sus productos y servicios de forma digital, de una manera eficiente y segura
Q&A with Álvaro Mayol, TAPTAP's CTO
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