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Data is king so, if it cannot be measured, it didn’t happened

Predicting the future is impossible, but without putting our reputation at risk, we can have a wild stab in the dark and say the mobile world is here and it’s here to stay

Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.

Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.

Q&A with Alvaro del Castillo, Founder & CEO of TAPTAP

An interview with ‍Álvaro Mayol and Javier Velázquez

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)