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Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy
MINI, along with Wink and Taptap’s technology, launch with the MINI Countryman, an all-terrain advertising model that adapt the versatility of this model to the user's context
Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud
Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures
Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater
Out of the 1,200 million smartphones in the world, 700 million feature GPS
Can creativity potentiate how a brand is remembered?
Data is king so, if it cannot be measured, it didn’t happened
Nowadays, most companies, shops or any business in general, need to have a presence in the mobile market, either through a customised website, an application or advertising in mobile format. This need creates strong demand for professionals.
Emergence Cycle for NLP Intelligent Applications and Text Analytics research report
Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform
As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology
Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users
The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP
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