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Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.

Taptap announces appointment of Nigel Clarkson as Global Chief Revenue Officer

Appointment comes as the company accelerates international expansion and scales global operations to further support growth of advertiser and agency customers.

Better understand the impact of digital out of home with new visit attribution from Taptap Digital

Taptap Digital’s location intelligence lands in Italy with a new Sales Director on the ground

Taptap's proprietary full stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch and measure omnichannel campaigns that leverage rich data based in location.

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Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Mobile and pharmaceuticals: a very healthy alliance

It is a safe bet to ensure that the industry continues enjoying excellent health

Boutique or department store inventory

sometimes the simplest starting point is the one you forget most quickly

Mobile and motor, the road to success

Mobile is absolutely dominant in the first phase, the information process

The future of retailers goes through the Smartphone

The problem which the majority of retail businesses face is the need to make their activity known and, consequently, convert their potential clients into their real clients. In addition to the traditional advertising formulas, such as distributing propaganda or flyers, there are new advertising media linked to the massive appearance of new devices in everyday life.

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Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

Your new audience is here: pay only for completed views and leave cookies behind

Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns

Datos de primera parte y desaparición de cookies: nuestra visión en la Revista Anuncios

¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?

Leverage the impact and engagement of social media formats across programmatic display -the best of both worlds

Existing social media posts and assets can be used, no need to create anything new unless you want to