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Connecting with consumers at the right time and in the right place is now much easier, to the point of being able to reach absolute personalization

While creating it may not be that complicated, taking advantage of all its capabilities deserves 10 practical pieces of advice

The traditional model of buying media on line is evolving, and it’s not easy when within the same phrase we find acronyms such as RTB, DSP, SSP and Adexchange

Creating lists of elements is a common task when developing Android apps

Taptap Digital and Hivestack finalize a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform

As pioneers in the luxury sector, brands in the LVMH group, with agency Publicis Media Luxe and media partner Taptap Digital, get strategic with advanced DOOH technology

Over the past few months, the Taptap team has been hard at work to create a tool that brings immediate and tangible value to all platform users

The acquisition makes market intelligence actionable via Sonata, Taptap's global omnichannel DSP