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Blog

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

News

TAPTAP, efficient and sustainable growth

The great challenge of TAPTAP Networks is the optimization of operations management around its own technology that allows it to offer unique and scalable solutions in all markets in which the company operates

Press Releases

Zeotap integrated with TAPTAP in LATAM, launches new deterministic, high quality data to the continent

Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil

News

Mobile-Centric: Adding value to the OOH ecosystem

We know that mobile devices represent a crucial point of contact (touchpoint) in almost every step of the path to purchase (customer path-to-purchase journey)

Case Study

The premiere of Ant-Man in Colombia leaps from the outer circuit to smartphones (MOOH)

Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide

featured |

Blog

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog

Is it the data or the question?

To what extent does the location data quality affect?

Blog

IAB taps beacons to greet 30k festival attendees

It allows the event marketers to harness the power of effective and relevant communication while measuring success of and interest in content, speakers, etc.

Blog

Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update

The Google Mobile Friendly Update launched yesterday, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon”‍

Blog

Mobile Marketing Trends 2015

Hyper-local, user-centric, video, programmatic and "digitalize"

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News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.