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Blog

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

News

Ready for the Mexican Digital Market

Javier Ormazábal, Platform Sales Director of TAPTAP

News

Perceiving context... empathy and its activation

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

Case Study

Mercedes-Benz, along with LatinBrands and TAPTAP, develop the first 360º Geo Mobile experience for the automobile company

The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200

Press Releases

Fondo MIVIVIENDA, el primer asistente al TAP2Academy Perú

TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric

featured |

Blog

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Blog

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Blog

Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases.

Blog

How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

Blog

Taptap Digital hires Olivia Adams and Robert Morrison as Sales Directors to drive growth in the UK

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

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News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.