Latest

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Everything happens somewhere and this is particularly true when it comes to purchases.

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

It’s about concentrating the media around its natural nexus, the user

Javier Ormazábal, Platform Sales Director of TAPTAP

It happens in a habitual way, and perhaps subconsciously, but when it comes to communicating we seek to send a message that connects, and therefore suits the context

El Tech Marketing #BeSmart 2017 llega a su ecuador y lo hace con la presentación “The Meaning of Premium in Digital Media”, ofrecida por Álvaro del Castillo