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Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.

Press Releases

Movistar Plus+, Havas Media, and Taptap Digital launch the first omnichannel campaign on new digital screens in Metro de Madrid in partnership with JCDecaux

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

Press Releases

Taptap partners with Triton Digital to integrate programmatic audio within omnichannel advertising offering

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.

Press Releases

Taptap announces appointment of Nigel Clarkson as Global Chief Revenue Officer

Appointment comes as the company accelerates international expansion and scales global operations to further support growth of advertiser and agency customers.

Press Releases

Better understand the impact of digital out of home with new visit attribution from Taptap Digital

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Blog

Journalism's crisis: Bye-bye to the paper?

Traditional press has been for centuries the only communication media, the fourth estate and an essential information tool. Nowadays it is involved in a global crisis which is attacking the industry up to the point to see its future full of uncertainty.

Blog

Use of CSS Frameworks: Positive and negative aspects

Web design has evolved in giant steps during the last few years, especially since the arrival of smartphones and tablets and the opportunities through HTML5 + CSS3 and JavaScript

Blog

Everything you should know before your first mobile advertising campaign

Blog

Mobilize in order to monetize

Every online business MUST take the leap into mobile

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News

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.