Unlocking the Potential of Area-Based Marketing in CTV Part 2: Maximising Media & Moments
In our last blog, “Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas” we dove into the first two parts of our 4-phase area-based marketing approach. The first phase is Audience, where we define and discover your ideal audience using 100s of on and offline georeferenced datasets which is then followed by phase 2 Area, where we select focus areas using affinity levels to identify where your ideal customers are concentrated. Now, in this second instalment, we will explore the next two phases of Media and Moments and how they can help deliver a more efficient and effective CTV campaign.